The path of tourism development of the province
By the grace of Almighty God and due to positive foreign policies, the tourism situation of the country and especially Yazd province has improved and the tourism train is on the track of development. In the meantime, the basic question is whether the necessary infrastructure for the entry of tourists is available or not?
There are different opinions in this field, some people believe that infrastructure should be provided first, then attract tourists, and another group believes that if tourists come, infrastructure will be provided after that.
But the fact is that the provision of infrastructure and the arrival of tourists are necessary and necessary for each other, nevertheless, a minimum of infrastructure should be provided for tourists in terms of quality, then over time the quantity and quality should be increased according to the arrival of tourists, otherwise it will cause dissatisfaction. Tourists have arisen and the prestige of tourism in the province will be jeopardized. Considering that the provision of tourism infrastructure and facilities takes time, this is where the need for detailed planning is felt more than ever.
Tourism in Yazd has so far been carried out on such a small scale that it has not been considered as a major economic sector of the province. Fortunately, the officials have drawn a clear vision for tourism in the province, which has become one of the major economic sectors of the province in 1404. will be.
What is very important for tourists and can create a memorable memory of Yazd while satisfying tourists is the quality of providing accommodation services, hospitality, transportation, tours, etc., which requires training and upgrading the quality level of personnel in all fields and Cultivation is appropriate. Therefore, it is appropriate to use gradual policies along this path and avoid emotional and one-time actions. Also, investing in the creation of tourist entertainment complexes can make tourism in Yazd attractive, along with historical and cultural tourism, and increase the number of tourists and the length of stay of tourists.
Although the increase of accommodation capacity is on the agenda of the province, it should be noted that the standard of hotels and the provision of quality services are more important. At present, attracting investors who have higher financial and especially executive power can be a way forward, for example, if more time and energy can be spent on managing world chain hotels such as Hilton (such as Esteghlal Hotel in Tehran) and Sheraton (such as Homai Hotel in Tehran and Kausar Isfahan) will definitely have a higher return because the investment of these hotels will have its own foreign tourism applicants and improve the level of tourism in the province, despite the increase in the accommodation capacity of the province and the influx of capital into the province.
The fact is that Yazd tourist tours are currently considered to be one of the most expensive tours in the country, the main reason for which is the lack of accommodation in the province, and it has not yet become competitive, and the rate of accommodation in hotels is high. It is possible that the price of Yazd tours is much higher than Kish, Mashhad, etc.
Another important issue is the lack of hotels and apartments with convenient amenities and reasonable prices for the middle class of society. It seems that accommodation units in Yazd should step towards becoming standardized and competitive, and instead of differentiating a few special hotels and creating a deep gap between hotels, they should develop facilities according to the target market and the income level of tourists. For example, the strategy of Turkey in attracting Iranian tourists is to lower the initial rate of tours and generate income by creating other side attractions for tourists, and this strategy can be helpful in Yazd as well.